Simon Roberts's twenty-year career as a business anthropologist has included founding the UK's first dedicated ethnographic research company, running an innovation lab at Intel, and being ethnographer-in-residence at technology think tank, iSociety.
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Ask someone to point to the part of their body responsible for their intelligence and it is highly likely that they will point at their head. This assumption is understandable, given that, for centuries, from Descartes' 'cogito ergo sum' to the computer a... SEE MORE